The forgotten monster from Nike's wildest campaign.
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A few Mutant figures are up for grabs here on outkits.com
The History of the Nike 6.0 Mutant Monster
Nike launched NKE 6.0 in 2005 to break into action sports. The “6.0” stood for six extreme sports, skateboarding, BMX, snowboarding, motocross, surfing, and wakeskate. Its logo and mascot? A two-headed Mutant Monster, symbolizing the dual nature of action sports: always pushing boundaries, yet trying to fit in.
The Mutant wasn't just a logo, it was made real. Nike partnered with Bullet Creative to create rubber figurines. Each carried NKE 6.0 chest mark and NKE6.com stamped on the foot.
As part of the Nike 6.0 launch in the US, 10,000 Mutant figurines appeared in parks, courts, and malls. Each wearing an ankle tag that led to a secret site where you unlocked Nike 6.0 content and entered contests.
But Nike didn’t stop there. Online, a digital Mutant would invade your screen, crash the webpages you were browsing, and reward you with a real figure mailed to your door.
The Mutant vanished as quickly as it appeared. Nike 6.0 was discontinued in 2011, leaving behind a piece of history for action sports kids of the 2000s, sneaker culture, and toy hunters. It didn't last, but a prime example of Nike’s storytelling and attention to detail, the kind many say the brand has lost today.
